MALAYALA MANORAMA ENTERS A NEW ERA

Malayala Manorama enters a new era

Malayala Manorama has ventured into the innovative tablet format. Chief Editor Mammen Mathew launched the iPad version of Malayala Manorama, that has been moulded by the renowned media designer Dr. Mario Garcia. Tablets are highly advanced technological tools that combines news, information and entertainment in a handy format. Structurally similar to nursery slates, the ten-inch long ipad screen accommodates news text, videos and sound files. Touch navigation ensures smooth striding from news text to video. High quality pictures and video is yet another advantage of iPad.

               Apple iPad was launched in January 2010 and it turned out to be a popular gadget. It has been estimated that about one and half crore iPads have been sold globally. Though the current price of iPad is Rs, 28,000, the price is expected to come down over the years. Quite distinct both from its newspaper and Internet versions, Manorama iPad comprises of subsections like Kerala, National, Sports, Local, Politics etc. Separate slots have been assigned for Life and style, Features, Entertainment etc.

            Multimedia section that encompasses both video and photo gallery is another highlight. It also provides access to television programmes including Manorama news channel. These services would all be provided free of cost. Federal Bank is the major sponsor.  Dr. Mario Garcia described the venture as a landmark in the history of Malayala Manorama. iPad technology stands close to the printing media as it enables smooth reading, providing an experience similar to that of reading a newspaper or a magazine. Pages too could be flipped smoothly. The touch operations are extremely user-friendly and could thereby be used by the young and the old alike.

               Garcia added that the iPad facility would bring the Malayalees all over the world closer to their home. Ipad also facilitates option to read the daily as it is. All that the user need to do is to type epaper.manoramaonline.com on the browser. To clarifying any doubt regarding the application.(manorama)

Prof. John Kurakar