FOOTBALL WORLD CUP
KICKS OFF ON JUNE 11,2010
The Football world cup kicks off on June 11. This is an opportune occasion to reflect on the fact that sport is meant to foster social cohesion, bring different cultures together in a celebration of healthy competition,and to overcome the diffidence and even contempt that all too often divide countries and communities in the political and social arenas. World c up provides both perfect opportunity and a platform to revew our efforts to combat discrimination in all its forms. The world cup as a catalyst to call for global action against intolerance and racism. These are scourages that affect countless women,men and children around the world and that must be chalenged at every turn.
The clear message of the world cup must be that there is no place for racism and intolerance in sport. The Foot ball world cup presents a unique opportunity to maximixe the potential of this sport to educate ever expanding constituencies and attract talent irrespective of social status and position in life. For many poor athlects football has offered a pathway out of seemingly endless exclusion. In every society, successful sports men and women are role models whose behaviour is closely scrutinised and even emulated. Young minds are esepecially influenced by both postive and negatived messages received from those they respect, particularly their sports heros.
Prof.John Kurakar
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