AMITABH BACHAHAN IS BRAND AMBASSADOR OF KALYAN
JEWELLERS
Bollywood
star Amitabh Bachchan is the new brand ambassador of Kalyan Jewellers, the
jewellery retail chain. Mr. Bachchan will endorse Kalyan Jewellers’ range of
products.T.S. Kalyanaraman, Managing Director, Kalyan Jewellers, said that
signing on Mr. Bachchan was a strong step towards the evolution of the Kalyan
brand.A press release issued by the jewellers quoted Amitabh Bachchan as saying
that “throughout my career I have been very selective about aligning myself
with brands. Kalyan Jewellers are an iconic jewellery brand with a great
heritage and strong presence in South India. I am overwhelmed to partner with
them and represent the brand across India.”The group has 35 stores spread over
the four southern States with an annual turnover of Rs.9473 crore. The group is
entering new markets of Maharashtra and Gujarat during the current year. By
2014 end, the group expected to open 100 stores across the world, the release
said.
Prof.
John Kurakar
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